Uncover Skincare is a pioneering beauty and wellness brand, designed specifically for African skin. Founded by women, for women, Uncover is on a mission to transform skincare across the continent by combining science-backed formulations with African botanicals. The brand is built around the belief that skincare is not just about appearance, but about confidence, empowerment, and self-care tailored for the unique needs of African skin.
Since its launch, Uncover has built a loyal community across Africa, offering a wide range of clean, effective skincare products, and is now rapidly expanding to new markets across the continent.

As Uncover Skincare began entering new African countries, the brand needed a fresh, visually appealing way to introduce its products and philosophy to unfamiliar markets. The key challenge was to maintain Uncover’s premium, contemporary identity while adapting its communication to resonate with different African audiences — both online and offline.
They required:
Elegant, informative print materials to accompany product launches in new countries
Cohesive digital design assets that reflected the brand’s identity while welcoming a new audience
A scalable, repeatable system to use as the brand entered more markets

I collaborated with Uncover to design a suite of digital and print materials that would accompany the brand’s entrance into new African countries.

These included:
1. Elegant product flyers and shelf talkers for retail spaces.

2. Location-specific campaign visuals adapted to local aesthetics and beauty standards.

3. Digital launch creatives for ads, social content, and e-commerce presence.

The designs reflected Uncover’s core identity: clean, feminine, modern — with a science-meets-skin ethos. Each layout was crafted to be both visually appealing and educational, helping new customers quickly understand the benefits of Uncover’s offerings.

The visual materials played a pivotal role in Uncover’s market launches across Africa. They helped create brand consistency across borders, increased product recognition, and supported local retail partnerships by offering professionally designed print collaterals.

As a result, Uncover maintained a polished, premium appearance in every market — reinforcing trust and credibility with new customers. The design assets contributed to a successful rollout strategy and supported Uncover’s broader mission of redefining beauty for African women, one country at a time.