Opportunity
Working closely with Sofit, I developed custom-designed digital products that brought her brand to life beyond the screen:
A clean, bold, and motivating training guide featuring exercise breakdowns, weekly fitness plans, and workout schedules, crafted with African audiences in mind.
Visually appealing cookbook layouts that showcased healthy, local, and accessible recipes in a way that was easy to follow, share, and enjoy.
Consistent brand-aligned visual elements, color schemes, and typography that reinforced Sofit’s energetic, inspiring brand identity across all materials.
This presented an opportunity to transform her ideas into polished products that enhanced her audience’s experience, offering real value while solidifying her position as a fitness authority in Nigeria and beyond.
Impact
The release of these digital products elevated Sofit’s brand perception, offering followers something tangible, practical, and motivational. The training guides and cookbooks were met with positive feedback for their clean design, clarity, and alignment with Sofit’s content style.
This move strengthened her personal brand, opened up new revenue opportunities through digital sales, and provided lasting resources for a growing community of fitness enthusiasts across Nigeria and the diaspora.
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