Kaijego is a travel empowerment platform founded by Alma Asinobi, dedicated to helping individuals with lower-ranked passports navigate the world with confidence. More than a travel service, Kaijego represents a movement — breaking down the invisible barriers of visa restrictions, complex immigration rules, and social limitations. Through travel education, curated resources, and storytelling, Kaijego proves that dreams are possible, regardless of where your passport was issued.

For many people holding lower-ranked passports, international travel often feels like an unattainable dream. The complexities of visa applications, travel restrictions, and financial limitations create a sense of impossibility. Alma Asinobi, the founder of Kaijego, envisioned a way to show that global adventures are within reach — but needed a creative way to inspire the audience while reflecting the brand’s core message of boundless possibility.

In collaboration with Kaijego, I designed "Around the World with Alma Asinobi" — a visual storytelling concept that centered on Alma’s own travel experiences. This design was more than a graphic; it was a narrative-driven piece that illustrated how someone from a lower-ranked passport country could journey across the globe, overcoming obstacles and stereotypes.

The visual project emphasized:
1. Alma’s personal travel milestones as a symbol of what’s possible.

2. A dynamic, uplifting aesthetic that reflected freedom, cultural richness, and movement.

3. Empowerment messaging that aligned with Kaijego’s mission of breaking limitations
This piece served both as a social campaign and an inspirational content tool, positioned to motivate aspiring travelers to dream beyond borders.

The "Around the World with Alma Asinobi" project resonated strongly within Kaijego’s community. It became a storytelling centerpiece that increased engagement and inspired followers by turning Alma’s journey into a relatable, aspirational example. The campaign reinforced Kaijego’s identity as not just a travel resource, but a brand that champions limitless ambition for underrepresented travelers.
It demonstrated the power of personal narratives in reshaping perceptions and laid the groundwork for future brand storytelling initiatives aimed at empowering a new generation of global citizens.